{"id":136,"date":"2018-01-09T10:49:18","date_gmt":"2018-01-09T10:49:18","guid":{"rendered":"https:\/\/tabletennisshop.com.au\/blog\/?p=136"},"modified":"2018-01-26T08:27:48","modified_gmt":"2018-01-26T08:27:48","slug":"interview-avalox-avx","status":"publish","type":"post","link":"https:\/\/tabletennisshop.com.au\/blog\/interview-avalox-avx\/","title":{"rendered":"Interview with Avalox"},"content":{"rendered":"<p>I first came to know about the Avalox table tennis brand through the reputation of some of their blades, which were used by several former World Champions. Through my involvement with the\u00a0<a href=\"https:\/\/tabletennisshop.com.au\" target=\"_blank\" rel=\"noopener\">OOAK table tennis shop<\/a>\u00a0as one of the few <a href=\"https:\/\/tabletennisshop.com.au\" target=\"_blank\" rel=\"noopener\">Avalox distributors<\/a>, I got to know Mr Koay, a former Malaysian National player and coach, and the Managing Director of\u00a0<a href=\"http:\/\/www.avalloavx.com\" target=\"_blank\" rel=\"noopener\">Avallo AVX<\/a>, the makers of the Avalox and AVX brands.<\/p>\n<p>What impressed me most about him was his willingness to listen to my ideas and suggestions on how to improve their products and expand their range. This is in contrast to many of the major manufacturers who mainly seem interested in sales and increasing their profits.<\/p>\n<p>Because Avallo AVX are not as large as some of the major brands, nor do they have the advertising budget they do, many people have not heard from them, despite the great reputation of their table tennis blades.<\/p>\n<p>To find out more about the company and their products, I asked Mr Koay if he would be willing to agree to an interview, and he kindly agreed! So I collected all my questions and those from the major table tennis forums, and Mr Koay has kindly answered them, as presented below.<\/p>\n<p><strong>I would like to publicly offer my thanks to Mr Koay, as he has spend considerable time out of his busy schedule, to answering and editing these Q &amp; As!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Interview Avallo AVX a.k.a. Avalox<\/h2>\n<p>&nbsp;<\/p>\n<h3>Avalox Company Background<\/h3>\n<p><strong>Alex:\u00a0<\/strong><em>Can you tell us a little about the history of the company, where they started and how it evolved?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0The Company \u2014 Avallo Sdn. Bhd. \u2014 was founded in 1988 by 3 gentlemen: Mr Tomas Berner from Sweden, Mr H Kagimoto from Japan and Mr Koay Huck Seang from Malaysia.<\/p>\n<ul>\n<li>Tomas Berner was national coach of Sweden for many years. He was also once President of Stiga.<\/li>\n<li>Mr Kagimoto was one of Japan\u2019s team players that won 1969 WTTC men\u2019s team title.<\/li>\n<li>Mr Koay, that\u2019s me, was national player and coach of Malaysia in the 70s and 80s. The 3 of us met a number of times during international meets including WTTCs and became good friends, and in 1988 Avallo company was formed. Since the company was incorporated and registered in Malaysia, I was made Managing Director with the other 2 as Directors.<\/li>\n<li>Mr Koay remains as Managing Director until now.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Alex:<\/strong><em>\u00a0How did the brand become Malaysian? Has the change turned out for better or worse?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0Allow me to correct your question: The brand, i.e Avalox, has been started and operated (business) by Avallo, a co. registered in Malaysia since day one of its business operation. You may check with ITTF to confirm this. We applied for ITTF\u2019s approvals for our racket coverings and started paying fees annually from 1989 until now!\u00a0 All correspondence from ITTF were sent to (and done with) Avallo Malaysia since 1989. Mr Odd Gustavsen (ITTF) has been dealing with us for more than 20 years.<\/p>\n<p>The \u201cchange\u201d you meant came during mid 90s \u2014 when China market appeared to be more \u201cliberalised\u201d. Apart from sponsoring China TTA\u2019s players, our supplier of rubber (racket coverings) in China also became our marketing agent in China.<br \/>\nA major problem developed when unauthorized, rejected and even faked merchandise flooded in the market. Worst of all our Chinese supplier at the time, registered our Avalox brand name\u00a0<strong>without our consent and knowledge!<\/strong><\/p>\n<p>We struggled for years to negotiate with them, but unfortunately all our efforts failed. Of course we have cut all business ties with this party.<br \/>\nThis was a major setback to our company! China is one of the major\/biggest markets. Knowing legal battles will take years and still end up no winner, we tried to re-start our business in China with AVX (which took years to get trademark approval) BUT inevitably missed all golden business opportunities in China from late 90s onwards.<\/p>\n<p>We had to make new molds for our rubbers to replace the old ones, sending newly produced rubber samples for ITTF\u2019s examination and approval\u2026.etc All (SOP) were done and approvals obtained. As far as ITTF is concerned, those \u201cAvalox\u201d rubber made with OLD molds in China are considered DELISTED and \u201cillegal\u201d. If my understanding is right (perhaps you know also if you are involved in your TTA\u2019s tournaments), during any ITTF recognised tournaments if the umpire incharged refers to ITTF\u2019s approved equipment website, he\/she will find all approved\/valid brandlines \u2014 meaning the DELISTED or REPLACED \u201cmade-in-China Avalox\u201d rubbers are illegal\/not allowed.<br \/>\nYes, the QUALITY\/PERFORMANCE are NOT the same. New\/legal rubbers are designed for clean glue \u2014 with \u201cbuilt-in\u201d additional power\/tension.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alex:<\/strong><em>\u00a0I believe Avalox used to sponsor the Chinese National team in the past. Do Avalox sponsor any players today? Are you aware of any high level players using Avalox \/ AVX equipment in recent years?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0We and our China agent do sponsor some players with potential, but we are yet to sign up with any high level or star player \u2026\u2026 Sure we will try.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alex:<\/strong><em>\u00a0There seem to be 3 names associated with your brand, ie. AVX, Avalox and Avalo\u2026 can you explain the difference and why the changes were made?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0Just refer to ITTF\u2019s approved list for Racket Coverings. Avalox and\/or AVX are listed. But, in practice, we can\u2019t advertise Avalox in China. Many from China (who know) are buying from us or our Hong Kong and Macau agent (also China agent).<\/p>\n<p>&nbsp;<\/p>\n<h3>Avalox \/ AVX table tennis blades:<\/h3>\n<p><strong>Alex:\u00a0<\/strong><em>Are some of your blades still made in Sweden?<\/em><br \/>\n<strong>Mr Koay:\u00a0<\/strong>Yes. As mentioned above, our former partner\/director from Sweden is still our KEY manufacturer\/supplier.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-142\" src=\"https:\/\/tabletennisshop.com.au\/blog\/wp-content\/uploads\/2018\/01\/avalox-p500-blade-194x300.jpg\" alt=\"Avalox P500 blade\" width=\"194\" height=\"300\" srcset=\"https:\/\/tabletennisshop.com.au\/blog\/wp-content\/uploads\/2018\/01\/avalox-p500-blade-194x300.jpg 194w, https:\/\/tabletennisshop.com.au\/blog\/wp-content\/uploads\/2018\/01\/avalox-p500-blade.jpg 409w\" sizes=\"(max-width: 194px) 100vw, 194px\" \/><\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Alex:\u00a0<\/strong><em>Were some of the older P-Series models (with the oval lenses) made in a different factory or the same factory? A common question is that people prefer the older blades and they felt like they had better performance. What changes have been made?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0Initially our blades were made in Stiga\u2019s factory. But at a later stage when Stiga faced problems and stopped production for some time later, our Swedish partner formed another company\/factory with some ex staff of Stiga. Of course we decided to continue our business with him as he was still our partner\/director.<\/p>\n<p>I was the one who handled blades \u2014 tailor made for players of China national team. Most of them \u2014 including world champions \u2014 preferred MUCH HEAVIER blades (around 95 gm). There were also some who specified\/wanted EXTRA SOFT outer layer (surface veneer), etc\u2026.\u00a0 Even NOW we are still handling \u201ctailor made\u201d blades for some tournament players playing in Europe \u2014 again, they ask for heavier and thicker blades!<\/p>\n<p>So, if you are buying and selling big quantity of blades from us, you may find our blades STABLE. But, if you are not and happen to come across with some heavier\/thicker blades (especially some ex-China players), you may jump to the wrong conclusion and think that we have made changes.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-143\" src=\"https:\/\/tabletennisshop.com.au\/blog\/wp-content\/uploads\/2018\/01\/avalox-p700-blade.jpg\" alt=\"\" width=\"275\" height=\"183\" \/>Alex:<\/strong><em>\u00a0The newer(current) P700 in the market is thicker and harder than the older version which had a lot more feel. Why did Avalox not keep the older version and give the newer version a new name? The change gives the impression that the company is very inconsistent in it\u2019s products. Would the company be producing the older version again?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0There were more extra tailor-made-blades (designed for specific players) in the market earlier. Some heavier and some lighter. Thicker\/heavier blades should give more power but it may differ individually \u2014 depends on one\u2019s physical conditions. Some may complain that their racket movement\/speed\/flexibility is affected.\u00a0 Under normal circumstances our blades range between 85 to 95 gm. However, we are flexible enough to accommodate \u201ctailor made\u201d requests. Our larger agents\/dealers can request for either heavier or lighter products when placing confirmed Orders.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alex:\u00a0<\/strong><em>The western market tends to prefer thicker handles on their blade compared to the Asian market, and some find your current handles a little too thin. Is it possible to provide thicker handles on the blades for some of your market or distributors?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0On bigger handles \u2014\u00a0 Unfortunately \u201cHandles\u201d are not like shirts which have sizes of XL, L, M and S\u2026.\u00a0 Technically it is possible to have thicker handles. We will study your request but do you have any idea how many pcs and what models of blades you want to have thicker handles?? We shall discuss with our supplier.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alex:\u00a0<\/strong><em>Do you have any plans for new blades? New carbon blades maybe?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0If you are referring to made-in-Sweden carbon blades, then the answer is: Yes, will be introduced and marketed soon.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alex:\u00a0<\/strong><em>There is talk that there are quite a few fakes Avalox blades on the market. Some retailers seem to sell just a few models at much cheaper prices, and these are not listed as your distributors. Do you have many problems with illegal copies of blades? What steps can you take to prevent this? Is there any way we can tell the genuine from the fake ones?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0We are of course aware of Avalox fake blades supplied by our former China agent. We can\u2019t control or prevent such behavior. We hope our customers and supporters will buy from our appointed agents\/distributors. In fact, some of our dealers are telling their customers that our blades bearing joint brand names of Avalox\/AVX) is 100% genuine. Whatever it is, this situation is considered UNFORTUNATE for us. BEST OPTION IS TO DEAL WITH OUR APPOINTED AGENTS\/DISTRIBUTORS.<br \/>\nAt times we were notified by our agents\/dealers\/supporters of such\u00a0 blades NOT made\/supplied by us. Some years back during one of my visits to China, I personally was shown Avalox blades with made-in-Sweden lens AND the spelling of Sweden was \u201cSwwden\u201d. These blades of course were not authorised (by us).<br \/>\nThere are in fact MANY fake blades (of different brands) in China as long as demands prevail. Many fake blades are made by factories of competitors with attractive and nice outlook. As a friend from Butterfly confided to me: sometimes they could not identify the difference just from the look. They have to break it and judge it from the nature of inner layers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-140\" src=\"https:\/\/tabletennisshop.com.au\/blog\/wp-content\/uploads\/2018\/01\/avalox-avx-asuka-jpen2-300x225.jpg\" alt=\"Avalox AVX Asuka blade\" width=\"300\" height=\"225\" srcset=\"https:\/\/tabletennisshop.com.au\/blog\/wp-content\/uploads\/2018\/01\/avalox-avx-asuka-jpen2-300x225.jpg 300w, https:\/\/tabletennisshop.com.au\/blog\/wp-content\/uploads\/2018\/01\/avalox-avx-asuka-jpen2-768x576.jpg 768w, https:\/\/tabletennisshop.com.au\/blog\/wp-content\/uploads\/2018\/01\/avalox-avx-asuka-jpen2-1024x768.jpg 1024w, https:\/\/tabletennisshop.com.au\/blog\/wp-content\/uploads\/2018\/01\/avalox-avx-asuka-jpen2.jpg 1632w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Alex:\u00a0<\/strong><em>How does a blade like AVX Asuka compared to other high end Jpen blades like those from butterfly, Kokutaku, TSP and xiom.(i mean the hinoki grade).<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0Apart from our made-in-Sweden blades, other blades (including hinoki blades) are all developed and manufactured in well established factories that also supply to brand names mentioned in your question.\u00a0 As far as Hinoki blades are concerned, we concentrate mainly on high-end products which we are confident of the quality.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alex:\u00a0<\/strong><em>Why should a player choose an Avalox blade over say a Butterfly?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0We have to admit that we can\u2019t afford to have advertisements like Butterfly. On characteristics of blades, we prefer to have our own instead of copying others. In fact one of our blades suppliers told us that there were quite a number of other brand owners brought along our blades and asked for production of \u201csame\u201d products.<\/p>\n<p>Another example is even better: One ex-world champion was using our blade but \u201cforced\u201d to use new sponsor\u2019s blades after signing up attractive contracts. But, his subsequent performance turned bad.\u00a0 Finally, he decided to continue with our blades but replace our handles\/lens with new brand name. Perhaps you know this TRUE story (and also the name of this player).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alex:\u00a0<\/strong><em>Do you have any plans for other high-tech blades, like arylate carbon, zylon, kevlar, etc?<\/em><\/p>\n<p><strong>Mr Koay:<\/strong>\u00a0We have some on the pipeline. Some already marketed but none or little in Australia. I will get my colleague to recommend to you.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alex:<\/strong>\u00a0<em>Are any of your blade particularly well suited to long pimple rubbers like Mo? Is there a reason you don\u2019t offer any defensive style blades?<\/em><\/p>\n<p><strong>Mr Koay:\u00a0<\/strong>Market\/demand for such blades may be smaller BUT with more info\/requests from your side, we shall work on them.<\/p>\n<p>&nbsp;<\/p>\n<h3>Avalox \/ AVX table tennis rubbers:<\/h3>\n<p><strong>Alex:<\/strong>\u00a0<em>What are your plans for new rubbers on the market? We\u2019ve seen a few new ones on the ITTF list, but none are available yet. Will you have any German-made Tensors or Japanese-made tensioned rubbers like Tenergy? I played with Pronte when it was the latest thing out, but suppliers of it are\/were few and far between. I know that Avalox can make a superior product and wish them all the best. I loved the sticky top sheet on the Pronte, any plans for a defensive rubber with a similar top-sheet for defense?<\/em><\/p>\n<p><strong>Mr Koay:\u00a0\u00a0<\/strong>Compared with our blades (in term of quality\/standard), our rubbers are considered weak. WE WILL HAVE NEW RUBBER PRODUCTS INTRODUCED AND MARKETED FROM NEXT MONTH (Dec 2012). Of course we want to take care of all needs. We are looking forward to your support in promoting our new rubbers AND, please do share with us whatever feedback received from your clients. This will help when developing our future products.<\/p>\n<p>&nbsp;<\/p>\n<h3>Other:<\/h3>\n<p><strong>Alex:<\/strong>\u00a0<em>Are there any plans to sponsor players from south east Asia or Oceania (helping develop the sports in these region)? What happened to your company management\/marketing? Haven\u2019t heard much about them lately. Well, not for quite a long time now. Are you content with their current production quotas and not planning to expand their market? What\/where\/who is their main market?<\/em><br \/>\n<em>Do Avalox have a strategy to develop the brand in the European market, I have 3 blades 2x blue thunder and a P700 and used Pronte and Sterco which are good middle of the road rubbers, however I\u2019ve yet to meet another player that uses the rubbers or a person that has an Avalox blade in the UK.<\/em><\/p>\n<p><strong>Mr Koay:\u00a0\u00a0<\/strong>Hopefully our NEW rubber products will receive good response and support from end users. With stable QC of the products and steady support from end users, we shall review our marketing strategies AND please feel free to provide your ideas and suggestions, including recommending potential players for sponsorship.<\/p>\n<p>As for UK market, we have yet to find any reliable representative to market our products. You may recommend if you have any good party in mind.<\/p>\n<p>Thanks.<br \/>\nH S Koay<\/p>\n<p>End of interview<\/p>\n<p>&nbsp;<\/p>\n<p><strong>NOTE:<\/strong>\u00a0AS mentioned above, Avallo AVX are very interested in feedback about their products from players world wide, so if you\u2019re willing to provide some feedback or offer some suggestions, please do it here, or on the TT forums where this will also be posted, or to me privately. If you do have further questions, please post these too, and I can request for Mr Koay to answer these too.<\/p>\n<p><strong>Note: OOAK Shop is the authorised\u00a0<a href=\"https:\/\/tabletennisshop.com.au\" target=\"_blank\" rel=\"noopener\">Avalox \/ AVX Australian distributor<\/a><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I first came to know about the Avalox table tennis brand through the reputation of some of their blades, which were used by several former World Champions. Through my involvement with the\u00a0OOAK table tennis shop\u00a0as one of the few Avalox<\/p>\n<div class=\"entry-read-more\"><a class=\"read-more-link\" href=\"https:\/\/tabletennisshop.com.au\/blog\/interview-avalox-avx\/\">Read More<span class=\"cleanwp-sr-only\">  Interview with Avalox<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[12,13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Avalox Table Tennis<\/title>\n<meta name=\"description\" content=\"A startling and frank interview with Avalox, the table tennis manufacturer made famous for it&#039;s popular blades like the P500 and P700, used by many former world champions, and still popular today.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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